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Discover the Serendipity, Creativity, and Insight Lab at London Metropolitan University – an international hub of cutting-edge research into the role of serendipity in creativity and innovation.

 Acknowledging the pivotal role of serendipity in creativity requires us to see creative thought in action. Our researchers take an embodied and enactive approach to knowledge and discovery, exploring the pivotal role of materials and design practices in the creative process.


Drawing on top talent from cognitive psychology, anthropology, and philosophy, the SCI Lab is at the forefront of interdisciplinary research into how creativity and innovation thrive in an uncertain world. Join us in unlocking new insights and transforming how we think about creativity!


For those interested in gaining a deeper understanding of serendipity, we recommend reading the article provided here.

For more information please contact Dr Wendy Ross

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